Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale

Bridging the gap between physical retail and eCommerce is a challenge that many businesses face. Keeping your inventory, prices, and sales in sync can be a labor-intensive process. Chris Muench and his business, PHP Point of Sale, provide a robust and flexible solution to this problem with built-in WooCommerce Point of Sale integration. Read on to get the story behind PHP Point of Sale, and what Chris sees for the future of multi-channel selling. Continue reading “Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale”

Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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How to Start a Loyalty Program for your eCommerce Business

“Are you a member of our Loyalty Program?” It seems that everywhere I shop, those are almost the first words out of the cashier’s mouth, right after “Did you find everything you were looking for?”. First it was the coffee shop with punch cards and free drinks. Then the grocery store, with special members-only discounts on everything. Then the drug store. And the hardware store. And the auto parts store. And the liquor store. So what about you? Are you ready to start a Loyalty Program for your eCommerce business? Continue reading “How to Start a Loyalty Program for your eCommerce Business”

WooConf 2017 Presentation: Moving from Etsy to WooCommerce

One of dbdc’s core services is helping artists and makers with growing businesses make the move from Etsy to an online store of their own. Usually I recommend using the WooCommerce plugin for WordPress, which is powerful, easy to use, and open source.

I had the honor of speaking on the subject at the 2017 annual world-wide WooCommerce Developers’ Conference, a.k.a. WooConf 2017. The conference itself was an amazing opportunity to meet people from all over the world who contribute code, provide customer support, write plugins, and build stores, and run businesses using WooCommerce.
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