Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale

Bridging the gap between physical retail and eCommerce is a challenge that many businesses face. Keeping your inventory, prices, and sales in sync can be a labor-intensive process. Chris Muench and his business, PHP Point of Sale, provide a robust and flexible solution to this problem with built-in WooCommerce Point of Sale integration. Read on to get the story behind PHP Point of Sale, and what Chris sees for the future of multi-channel selling. Continue reading “Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale”

Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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Create Desire for Your Products the Ikea Way

How do you use your website to create desire for your products? You show a) the quality of your products and b) how they are different from similar items being sold elsewhere. Many small businesses think that means a home page with few product photos and a welcome paragraph talking about what makes their store unique. But take a look at the websites of big retailers selling in competitive markets. There’s not a single welcome paragraph in site. How do they create desire? Do they lead with their products or their story? The answer is that they lead with both.

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