Managing Customer Expectations with Custom Out of Stock Messages for Shopify
More than ever, customers expect items they order online to ship right away. Businesses that sell mass-produced goods have to meet that expectation in order to compete with the Amazons and Wal-Marts of the world, but businesses selling one-of-a-kind or made-to-order items have to be careful to set customer expectations to avoid disappointment, returns, or chargebacks.
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