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The dbdc Resource Library contains dozens of articles to help you build a profitable and sustainable business. You can find most recently updated articles right here, or if you’re interested in a specific topic click on the category names below.

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Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale

Bridging the gap between physical retail and eCommerce is a challenge that many businesses face. Keeping your inventory, prices, and sales in sync can be a labor-intensive process. Chris Muench and his business, PHP Point of Sale, provide a robust and flexible solution to this problem with built-in WooCommerce Point of Sale integration. Read on to get the story behind PHP Point of Sale, and what Chris sees for the future of multi-channel selling. Continue reading “Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale”

Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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Is Ethical Social Media Marketing Possible?

Does “ethical social media marketing” sound like an oxymoron? With all of the recent revelations about all the exciting places our Facebook data goes without us knowing about it, I’ll bet many people who use Facebook Ads as a part of their marketing strategy are wondering what they’ve gotten themselves into right now. Is it ethical to advertise on a platform like Facebook? And knowing that there’s little that any one of us can do to change Facebook’s ingrained behavior, what can we do to make sure that our own businesses are doing the right thing?

Continue reading “Is Ethical Social Media Marketing Possible?”