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If your shop on Etsy lasts long enough and you see some success, there will inevitably come a time when you realize that you need to stop putting all their eggs in one basket. Maybe it’s a long period of slowing sales from changes behind the scenes, another payment processing outage, or ads for your competitors’ products showing up in your store. Whatever the reason, at some point you decide that it’s time to build your own store. The problem is, how do you get traffic to your new website?
Etsy can be a good starting point for people getting in to the business of selling their handmade goods online. But if you want to establish your own, independent brand identity and build a business for the long term, there will come a day when it’s time to expand beyond Etsy.
Of course you can’t just pull the plug on your Etsy store and expect your customers to follow—you need to give them help finding you and your new store, and that means finding ways to integrate your Etsy Store and your WordPress Website. If your store has outgrown Etsy and it’s time for you to build a store on a site that you control, this article will give you four options to make the transition seamlessly.
When Christopher Taylor Timberlake Fine Art Jewelry first approached dbdc, they were experiencing what many artists and makers experience as their business matures into a full-time job: they had outgrown Etsy. dbdc worked with them to move from Etsy to Woocommerce and WordPress, and to update their packaging, signage, and store layout to support their move upmarket.
Continue reading “Moving Christopher Taylor Timberlake Fine Art Jewelry Upmarket and Beyond Etsy”…
One of the big X-factors when it comes to selecting an eCommerce platform is how much their subscription fees, transaction fees, credit card processing fees, and fee coordination fees will cost you. Some fees are based on how many orders you sell, while others are based on the dollar value of each order. Some are even based on the weight of the items you sell. Well, dbdc is all about making selling things online easier for artists and makers, so I’ve collected the fees for a dozen eCommerce platforms and whipped up a handy customizable eCommerce Fee Calculator spreadsheet to see how their fees stack up for your business.
Your website lives a rough life. Day in and day out, people you’ve never met visit and make a snap judgement about the quality of the site, the quality of the product or service you offer, and the quality of the company behind it. Is it fair? No, but you can’t blame those anonymous visitors. They’re dealing with their own problems, first and foremost finding what they’re looking for among thousands of websites offering similar things. It pays to have a little empathy and help those people out with a compelling story and good online store user experience design, because they will reward you with sales.
If you’re trying to decide what the best eCommerce platform is for your handmade business, I’ve got good news, and I’ve got bad news. Let’s start with good: if you make things and want to sell them online, these are your salad days, your golden age of opportunity. It seems like every day there’s a new eCommerce platform out there designed to help artists and makers put their wares up for sale online and build a business with a global customer base. All you need to do is pick the best one. Oh yeah, I forgot to tell you, that’s the bad news too.