Managing Customer Expectations with Custom Out of Stock Messages for Shopify

More than ever, customers expect items they order online to ship right away. Businesses that sell mass-produced goods have to meet that expectation in order to compete with the Amazons and Wal-Marts of the world, but businesses selling one-of-a-kind or made-to-order items have to be careful to set customer expectations to avoid disappointment, returns, or chargebacks.

Continue reading “Managing Customer Expectations with Custom Out of Stock Messages for Shopify”

Custom WooCommerce Development for JollyBod

It all started with a simple idea: let customers add gift tags with a custom note to individual items in an order. But then the questions started coming. How will we display the gift tag designs available? How about the grandparent who wants to send a product with a note to 8 grandchildren in 6 states—do they have to place 8 separate orders? And how can we make all 8 orders count towards the free shipping threshold? That’s when JollyBod knew they needed some custom WooCommerce development and got in touch with dbdc.

Continue reading “Custom WooCommerce Development for JollyBod”

Happy Birthday to Woo(commerce)

Today is the 5th anniversary of the release of Woocommerce, the eCommerce platform the engine behind almost 40% of online stores and the one I recommend for artists, makers, and businesses selling products online. To celebrate five years of empowering people to start their own, independent online stores, I’m writing a 2016 in Woocommerce Review. Let’s take a look back at the highlights of past twelve months because age certainly isn’t slowing Woocommerce down!

Continue reading “Happy Birthday to Woo(commerce)”

Moving Christopher Taylor Timberlake Fine Art Jewelry Upmarket and Beyond Etsy

When Christopher Taylor Timberlake Fine Art Jewelry first approached dbdc, they were experiencing what many artists and makers experience as their business matures into a full-time job: they had outgrown Etsy. dbdc worked with them to move from Etsy to Woocommerce and WordPress, and to update their packaging, signage, and store layout to support their move upmarket.
Continue reading “Moving Christopher Taylor Timberlake Fine Art Jewelry Upmarket and Beyond Etsy”

SEO for Small Business Websites Part 2: Design for Better SEO

When people think of Search Engine Optimization, they tend to think of things like links, keywords, and meta tags. Those things are all very important, as you’ll know if you read part one of this series where we got into content optimization in detail. What some people don’t know, however, is that Google cares about design, too, and high-ranking websites use good design for better SEO. No, Google doesn’t judge you if you have too many pictures of cats on your site, but they do care about things that make your site easy for people to use and sites that make it simple for people to find the information they’re looking for. So right here in part 2 we’ll find out how design affects the SEO of your small business website.

Continue reading “SEO for Small Business Websites Part 2: Design for Better SEO”

The Surprising Secret to Staying Successful

OK, it’s not such a huge secret. Aspiring writers are told to “kill their darlings”; that is, to not get too attached to clever turns of phrase that don’t fit with the rest of the piece any more. A business has to be prepared to do the same, because today’s breakthrough innovation will inevitably become tomorrow’s dinosaur. A Business Design that is successful now isn’t likely to survive the next market disruption if you’re not prepared to pivot. Just ask BlackBerry.

Continue reading “The Surprising Secret to Staying Successful”