Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale

Bridging the gap between physical retail and eCommerce is a challenge that many businesses face. Keeping your inventory, prices, and sales in sync can be a labor-intensive process. Chris Muench and his business, PHP Point of Sale, provide a robust and flexible solution to this problem with built-in WooCommerce Point of Sale integration. Read on to get the story behind PHP Point of Sale, and what Chris sees for the future of multi-channel selling. Continue reading “Talking WooCommerce Point of Sale Integration with Chris Muench of PHP Point of Sale”

Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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Is Ethical Social Media Marketing Possible?

Does “ethical social media marketing” sound like an oxymoron? With all of the recent revelations about all the exciting places our Facebook data goes without us knowing about it, I’ll bet many people who use Facebook Ads as a part of their marketing strategy are wondering what they’ve gotten themselves into right now. Is it ethical to advertise on a platform like Facebook? And knowing that there’s little that any one of us can do to change Facebook’s ingrained behavior, what can we do to make sure that our own businesses are doing the right thing?

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Taking Action: Using Your Business’s Voice to Work for Change

Last November, right after the election that turned the world upside down, I wrote about five reasons for hope to be found in the Handmade community and the economy around it. Almost a year later the world looks even more chaotic and overwhelming than ever. Some days I wonder if there is anything that will keep us from sliding over the brink. But on other days (like today) I remember that I, and many of you, have a way to speak louder. We run businesses that speak to people every day, on social media and in the products and services we put out into the world. And we can use our voices to take action. Continue reading “Taking Action: Using Your Business’s Voice to Work for Change”

Create Desire for Your Products the Ikea Way

How do you use your website to create desire for your products? You show a) the quality of your products and b) how they are different from similar items being sold elsewhere. Many small businesses think that means a home page with few product photos and a welcome paragraph talking about what makes their store unique. But take a look at the websites of big retailers selling in competitive markets. There’s not a single welcome paragraph in site. How do they create desire? Do they lead with their products or their story? The answer is that they lead with both.

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