Hi, I’m Jeff Daigle, and I’m the founder of Denver Business Design Consulting (dbdc to its friends). For over 20 years I’ve designed, built, and tested web sites, brands, databases, desktop & web apps, and buildings, and worked in industries including higher education, architecture firms, international software companies, and tech startups. I’m a licensed Architect and a member of the Academy of Handmade Artists and Supporters.
Now, as a small business owner myself, my goal is to help artists, makers, and small businesses grow their revenue, reduce their workload, and achieve their dreams of making a living by doing what they love.
How I Work
My philosophy is that everyone is an expert. A person might be an expert at something that looks hard because it is (brain surgery, pesto recipes), or something that looks easy but isn’t (abstract expressionist painting, picking grapes for wine). But nobody is an expert in everything. That’s why people hire consultants.
As a consultant I see each client relationship as an opportunity to learn something new. You are an expert in what you do, and I’m an expert in what I do, so both of us should expect to ask and answer a lot of questions that, on their face, might seem obvious.
This process helps us get past assumptions we both might have, revealing new opportunities for the project and for your business.
Your Website and Online Store are an Investment
Your business’s website and online store need to earn their keep, so I make sure that before we do anything else we establish the business goals that your website needs to support.
I like to start with three questions: Why did you start your business? What do you offer that nobody else does? Where do you want to take your business in the future?
Hearing a client answer those questions in their own words helps me get a clearer understanding of their business than any mission statement can, and it helps my clients by reminding them of their business’ core values.
Once we’ve established concrete goals for metrics like page views, conversion rates, and sales we move on to the next step: turning that research into a website.
Building Customer Trust that Drives Sales
Those three questions and the research that follows help us build out the Information Architecture—the structure of and relationships between the pages—of your site.
Your site needs to convert site visitors to customers as efficiently as possible. A clear and logical Information Architecture is key to Conversion Rate Optimization.
We combine that Information Architecture with a Visual Design and User Experience that reinforces your business’ Brand Identity in order build a connection with your customers—and get you the Return on Investment that you want.
We do so much prep work before the first line of code is written because your website and online store are the face of your business. Not only do they need to make a great first impression, they need to back that up with an intuitive, reliable customer experience that inspires trust, loyalty, and referrals.
I Set You Up to Succeed over the Long Term
Unlike some consultants I don’t disappear once a project is over. The work we do together is an investment in your business’ time and money, and my goal is for it provide continuing rewards in the form of more traffic, more customers, and more sales. Nothing about the internet stays the same for long though, which means your website needs to be able to adapt and stay current.
That’s why I spend the first month after finishing every project monitoring the performance of what we’ve done. At the end of that month I present you with a report on what’s going well, what needs attention, and my recommendations for making changes.
And you’ll have the option of continuing our work on a month-to-month basis where I keep monitoring the site, issuing reports, and helping you implement the changes that will keep your site current and doing its job for you.
Is dbdc a Good Fit for You?
Do you have a question about overall strategy? Are you stuck on how to approach a particular problem? Or maybe you just want to chat about eCommerce, websites, and marketing?
With my Office Hours program you set up a private and confidential meeting with me to spend an hour picking my brain about anything and everything.