Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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You Need an SSL Certificate. Here’s Why, and How to Get One.

HTTPS, SSL, tokenized transactions—if you sell anything online I’m sure you’ve heard the words before and have some sense of why they’re important for ecommerce. Without HTTPS and SSL Certificates all of your online transactions would be basically open for anyone to steal. But I still see stores out there without SSL Certificates, sending data over plain old, unprotected HTTP instead of HTTPS. HTTPS and SSL are important now—and they’re going to be getting a lot more important to Google.

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Infographic: Four eCommerce Conversion Rate Killers (and How to Fix Them)

eCommerce Conversion Rate Optimization is a job you could do for the rest of your life, just on your own website. There’s always one more change you could test, one more tweak to make. To help cut through the noise, I’ve created the following infographic that takes four of the most common ecommerce conversion rate killers, diagnoses them, and provides prescriptions for fixing them.

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Marketplaces vs. Your Own Website: Where Should You Sell?

“Should you sell on Etsy or another marketplace? Or should you sell on your own website? Or should you sell on Etsy and your own website?”  I visit a lot of forums for artists and makers, and there always seems to be at least one thread on the front page devoted to some variation of this question. It’s a source of anxiety for a lot of handmade businesses, a kind of amped-up FOMO: a fear that wherever you are selling you’re not selling in the right place. So what do I say when someone asks me one of those questions? I start with my favorite answer: “it depends…”

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How dbdc Helped Double Chocolate and Steel Jewelry’s Order Volume

Chocolate and Steel is a handmade jewelry business started by the owner, Christine Street. They sell a variety of products, from earrings to bracelets to quote necklaces. Their existing site dated back five years and was no longer meeting their needs in terms of brand identity and current technology. In addition their web host had become unreliable and slow, hurting their WooCommerce performance.
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