Marketing Automation for WooCommerce: The Definitive Guide

Marketing Automation isn’t just for big companies with big marketing teams and big budgets. By combining WooCommerce and its rich ecosystem of extensions with MailChimp’s robust API and automation features, businesses of any size can benefit from automated workflows that increase engagement, conversion rates, and return customers. Here’s everything I know about Marketing Automation for WooCommerce, so you can put it to work for your online store.
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Marketplaces vs. Your Own Website: Where Should You Sell?

“Should you sell on Etsy or another marketplace? Or should you sell on your own website? Or should you sell on Etsy and your own website?”  I visit a lot of forums for artists and makers, and there always seems to be at least one thread on the front page devoted to some variation of this question. It’s a source of anxiety for a lot of handmade businesses, a kind of amped-up FOMO: a fear that wherever you are selling you’re not selling in the right place. So what do I say when someone asks me one of those questions? I start with my favorite answer: “it depends…”

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How dbdc Helped Double Chocolate and Steel Jewelry’s Order Volume

Chocolate and Steel is a handmade jewelry business started by the owner, Christine Street. They sell a variety of products, from earrings to bracelets to quote necklaces. Their existing site dated back five years and was no longer meeting their needs in terms of brand identity and current technology. In addition their web host had become unreliable and slow, hurting their WooCommerce performance.
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Why You Shouldn’t Use Stripe

Stripe is, hands-down, the best payment gateway out there for most online stores and eCommerce sites. Stripe is the default payment gateway for both WooCommerce and Shopify for several reasons: they’re the easiest to use, have great customer service, and don’t cost an arm and a leg. It makes you wonder why there are over a hundred other payment gateways out there—why shouldn’t you use Stripe?

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Five Myths Etsy Sellers Hear about Building Your Own Website

There are dozens of reasons that you should be building your own website if you’re an Etsy Seller. A website of your own lets you decide who to market to, how to price your work, and how to present your brand. It also protects your business in case anything ever happens to Etsy or to your shop. But there are some myths that Etsy sellers hear about websites that keep them from taking this important step in growing their businesses. Read on for five of the most common ones—and why they’re nothing to be afraid of. Continue reading “Five Myths Etsy Sellers Hear about Building Your Own Website”