Does “ethical social media marketing” sound like an oxymoron? With all of the recent revelations about all the exciting places our Facebook data goes without us knowing about it, I’ll bet many people who use Facebook Ads as a part of their marketing strategy are wondering what they’ve gotten themselves into right now. Is it ethical to advertise on a platform like Facebook? And knowing that there’s little that any one of us can do to change Facebook’s ingrained behavior, what can we do to make sure that our own businesses are doing the right thing?
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Last November, right after the election that turned the world upside down, I wrote about five reasons for hope to be found in the Handmade community and the economy around it. Almost a year later the world looks even more chaotic and overwhelming than ever. Some days I wonder if there is anything that will keep us from sliding over the brink. But on other days (like today) I remember that I, and many of you, have a way to speak louder. We run businesses that speak to people every day, on social media and in the products and services we put out into the world. And we can use our voices to take action. Continue reading “Taking Action: Using Your Business’s Voice to Work for Change”…
Yes, the leaves are still on the trees but it’s time start thinking about getting your online store ready for the holidays. For many artists and makers selling their goods online, the winter holiday season is the busiest and most stressful time of year. Busy is great, but stressful isn’t. Here are some ways to make this year’s holiday season your most successful and your least stressful one yet.
The toughest boss you’ll ever work for is yourself.
When you work for someone else it’s easy to say that the reason you’re always stressed about work is your big bad boss and his (or her) mixed messages, unrealistic deadlines, and lack of boundaries.
It’s easy to blame your boss when you find yourself awake all night replaying the previous day’s failed proposal and wondering how they could have done things better, or when you get up at 1:30am to tweak slide #259 of tomorrow’s big presentation.
Many of us who work for ourselves made the decision to go off on our own at least partly because of bad boss experiences we’ve had.
Unfortunately, sometimes your new boss turns out to be a real hard-ass too.