Articles about eCommerce by dbdc

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Create Desire for Your Products the Ikea Way

How do you use your website to create desire for your products? You show a) the quality of your products and b) how they are different from similar items being sold elsewhere. Many small businesses think that means a home page with few product photos and a welcome paragraph talking about what makes their store unique. But take a look at the websites of big retailers selling in competitive markets. There’s not a single welcome paragraph in site. How do they create desire? Do they lead with their products or their story? The answer is that they lead with both.

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61% of Abandoned Carts are Caused by this One Thing

An average of 69.23% visits to eCommerce sites result in abandoned carts. Seven out of ten customers who find something they want to buy on your site, and take the trouble of adding it to their carts, stop there and never come back—why? If you could rescue even a quarter of those abandoned carts your store’s sales would increase by over 150%. Well, guess what? 61% of customers say that they would stick with their abandoned carts if one single thing about the checkout process was different. Continue reading “61% of Abandoned Carts are Caused by this One Thing”…

Infographic: Four eCommerce Conversion Rate Killers (and How to Fix Them)

eCommerce Conversion Rate Optimization is a job you could do for the rest of your life, just on your own website. There’s always one more change you could test, one more tweak to make. To help cut through the noise, I’ve created the following infographic that takes four of the most common ecommerce conversion rate killers, diagnoses them, and provides prescriptions for fixing them.

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An Abandoned Shopping Cart. Someone send someone an email.

Abandoned Cart Emails are the Least You Can Do

Abandoned Cart Emails are the first automated email you should set up for your online store. Even though they might only work 15% of the time, that’s 15 orders out of every 100 abandoned carts that you wouldn’t have gotten otherwise. But there are also other emails you can send to past or potential customers in order to reduce cart abandonment and increase repeat business. Since I know that you can’t do ALL of them right away, I’m going to list them in order of importance, and at the end I’ll give you some links to get you started. Ready? Let’s go.
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Should you sell on Etsy or other Marketplaces or on Your Own Website?

Marketplaces vs. Your Own Website: Where Should You Sell?

“Should you sell on Etsy or another marketplace? Or should you sell on your own website? Or should you sell on Etsy and your own website?” I visit a lot of forums for artists and makers, and there always seems to be at least one thread on the front page devoted to some variation of this question. It’s a source of anxiety for a lot of handmade businesses, a kind of amped-up FOMO: a fear that wherever you are selling you’re not selling in the right place. So what do I say when someone asks me one of those questions? I start with my favorite answer: “it depends…”

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Troubleshooting Apple Pay for WooCommerce

Apple Pay for WooCommerce using Stripe: Troubleshooting Errors during Setup

WooCommerce users recently got some long-awaited news: WooCommerce now supports Apple Pay through the free Stripe payment gateway, and they’re planning on adding Apple Pay support to other gateways soon. Why is this a big deal? According to Stripe themselves customers check out 58% faster than with other payment methods, and apps using Apple Pay have seen conversion rates increase by as much as 250%. WooCommerce and Stripe have made enabling Apple Pay as easy as possible, but given the huge variety of WordPress and WooCommerce installations out there you might run into some hiccups. Here’s how to troubleshoot Apple Pay for WooCommerce and get it working on your store. Continue reading “Apple Pay for WooCommerce using Stripe: Troubleshooting Errors during Setup”…

How dbdc Helped Double Chocolate and Steel Jewelry’s Order Volume

Chocolate and Steel is a handmade jewelry business started by the owner, Christine Street. They sell a variety of products, from earrings to bracelets to quote necklaces. Their existing site dated back five years and was no longer meeting their needs in terms of brand identity and current technology. In addition their web host had become unreliable and slow, hurting their WooCommerce performance.
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Custom WooCommerce Development for JollyBod

It all started with a simple idea: let customers add gift tags with a custom note to individual items in an order. But then the questions started coming. How will we display the gift tag designs available? How about the grandparent who wants to send a product with a note to 8 grandchildren in 6 states—do they have to place 8 separate orders? And how can we make all 8 orders count towards the free shipping threshold? That’s when JollyBod knew they needed some custom WooCommerce development and got in touch with dbdc.

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Why You Shouldn’t Use Stripe

Stripe is, hands-down, the best payment gateway out there for most online stores and eCommerce sites. Stripe is the default payment gateway for both WooCommerce and Shopify for several reasons: they’re the easiest to use, have great customer service, and don’t cost an arm and a leg. It makes you wonder why there are over a hundred other payment gateways out there—why shouldn’t you use Stripe?

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WordPress Security Decoded

WordPress security is a topic that gets a lot of attention, both good and bad. If you listen to some people they’ll tell you that WordPress isn’t secure and using it will leave you wide open to hacks. True, WordPress sites are constantly being targeted by hackers but not because WordPress itself is inherently insecure.

WordPress is a target for two reasons: one, it’s used more than any other website platform, and two, there are some common but easy-to-fix mistakes that people make when it comes to WordPress Security. Here’s how to fix them to make sure that hackers have no luck on your WordPress site.

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