The 3 Steps to Getting the Right Website Hosting Provider for Your Business

It’s become almost a matter of faith that every business needs a website. It’s so easy, there’s really no excuse not to have one, right? I agree that the vast majority of businesses can benefit from having a presence on the internet that they control, with the tiny little stipulation that a bad website can be worse than none at all.

Your website needs to reflect the strengths, values, and unique selling proposition of your business; it needs to be kept up to date and be filled with content that is valuable to your customers; and its design needs to meet the expectations of your customers. This is beginning to sound less and less easy.

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Choosing the Best eCommerce Platform for Your Handmade Business

If you’re trying to decide what the best eCommerce platform is for your handmade business, I’ve got good news, and I’ve got bad news. Let’s start with good: if you make things and want to sell them online, these are your salad days, your golden age of opportunity. It seems like every day there’s a new eCommerce platform out there designed to help artists and makers put their wares up for sale online and build a business with a global customer base. All you need to do is pick the best one. Oh yeah, I forgot to tell you, that’s the bad news too.

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The Surprising Secret to Staying Successful

OK, it’s not such a huge secret. Aspiring writers are told to “kill their darlings”; that is, to not get too attached to clever turns of phrase that don’t fit with the rest of the piece any more. A business has to be prepared to do the same, because today’s breakthrough innovation will inevitably become tomorrow’s dinosaur. A Business Design that is successful now isn’t likely to survive the next market disruption if you’re not prepared to pivot. Just ask BlackBerry.

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