Happy Birthday to Woo(commerce)

Today is the 5th anniversary of the release of Woocommerce, the eCommerce platform the engine behind almost 40% of online stores and the one I recommend for artists, makers, and businesses selling products online. To celebrate five years of empowering people to start their own, independent online stores, I’m writing a 2016 in Woocommerce Review. Let’s take a look back at the highlights of past twelve months because age certainly isn’t slowing Woocommerce down!

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Getting Your Online Store Ready for the Holidays

Yes, the leaves are still on the trees but it’s time start thinking about getting your online store ready for the holidays. For many artists and makers selling their goods online, the winter holiday season is the busiest and most stressful time of year. Busy is great, but stressful isn’t. Here are some ways to make this year’s holiday season your most successful and your least stressful one yet.

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6 Steps to Build Your Sales by Building Customer Trust

One of the crucial tasks of a successful eCommerce online store is to build customer trust. It seems like every time you turn on the news there’s a report of another financial hack, so people are naturally wary of putting their credit card numbers into any old website, even if they love your products. Fortunately there are well-known cues that people look for when they decide whether to trust a website. Read on to find out six things you can do to roll out the red carpet and show your customers that your site is trustworthy, safe, and secure.

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Your Competition isn’t Who You Think it Is

I’m sure you’ve heard it many times from many people: starting your own business and keeping it alive isn’t easy. Etsy and the markets are saturated, the internet is full of cheap knockoffs, there is no room for anyone else and nothing is new under the sun. Maybe you’ve even been tempted to believe it yourself at times. But none of it is true. The truth is that you get to decide who your competition is and succeed on your own terms. Here’s how.
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