Your Competition isn’t Who You Think it Is

I’m sure you’ve heard it many times from many people: starting your own business and keeping it alive isn’t easy. Etsy and the markets are saturated, the internet is full of cheap knockoffs, there is no room for anyone else and nothing is new under the sun. Maybe you’ve even been tempted to believe it yourself at times. But none of it is true. The truth is that you get to decide who your competition is and succeed on your own terms. Here’s how.
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Square for Woocommerce Plugins: What You Need to Know

Integrating WooCommerce with Square has long been tops on the wish-list of artists and makers who sell both online and at urban markets, craft fairs, and art shows. Today there are many solutions available, including the free and official Square for WooCommerce plugin, and the paid WooSquare Pro plugin. With both, you can use Square as a payment method on your WooCommerce site, and keep your inventory, prices, and products synchronized between your physical Square POS (Point of Sale) and your online WooCommerce store. How well do they work? I spent three weeks testing them to find out. Continue reading “Square for Woocommerce Plugins: What You Need to Know”

Plugin Review: The Best Way to Import Etsy Listings into WooCommerce

“What’s the best way to import Etsy listings into WooCommerce?”

That’s the question I get all the time from handmade artists and makers who want to expand beyond Etsy with their own store. And for a long time there hasn’t been a good answer.

But today there are several options, some free, and some costing over $100. So which one is the best?

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7 Ways to Get Traffic to Your New Website or Online Store

If your shop on Etsy lasts long enough and you see some success, there will inevitably come a time when you realize that you need to stop putting all their eggs in one basket. Maybe it’s a long period of slowing sales from changes behind the scenes, another payment processing outage, or ads for your competitors’ products showing up in your store. Whatever the reason, at some point you decide that it’s time to build your own store. The problem is, how do you get traffic to your new website?

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4 Easy Ways to Integrate Your Etsy Store and Your WordPress Website

Etsy can be a good starting point for people getting in to the business of selling their handmade goods online. But if you want to establish your own, independent brand identity and build a business for the long term, there will come a day when it’s time to expand beyond Etsy.

Of course you can’t just pull the plug on your Etsy store and expect your customers to follow—you need to give them help finding you and your new store, and that means finding ways to integrate your Etsy Store and your WordPress Website. If your store has outgrown Etsy and it’s time for you to build a store on a site that you control, this article will give you four options to make the transition seamlessly.

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