dbdc specializes in building WordPress and Woocommerce websites for artists, makers, and small businesses. One of the most common questions I get asked is “Why should I use WordPress?” With so many other options out there for building a website, it’s a good question. The short answer? WordPress and Woocommerce are easy to use, powerful, open, and they put you in complete control of your website. Continue reading “Why You Should Use WordPress for Your Website”…
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Social media marketing overload is a constant occupational hazard for the solo entrepreneur. True, everyone sometimes gets bouts of FOMO when they see yet another sun-kissed vacation photo from their old high school friend.
But for someone who makes their living selling their handmade products online, FOMO becomes FOMOS—Fear Of Missing Out on Sales. Am I Tweeting enough to keep my shop from going under? Why is nobody re-pinning my Pins?
Sound anything like the inside of your head at 2am?
Well, let’s take a deep breath, close all our other browser tabs, put our phones on silent, and keep reading to find out how to control your social media anxiety and prevent social media marketing overload.
When Christopher Taylor Timberlake Fine Art Jewelry first approached dbdc, they were experiencing what many artists and makers experience as their business matures into a full-time job: they had outgrown Etsy. dbdc worked with them to move from Etsy to Woocommerce and WordPress, and to update their packaging, signage, and store layout to support their move upmarket.
Continue reading “Moving Christopher Taylor Timberlake Fine Art Jewelry Upmarket and Beyond Etsy”…
One of the big X-factors when it comes to selecting an eCommerce platform is how much their subscription fees, transaction fees, credit card processing fees, and fee coordination fees will cost you. Some fees are based on how many orders you sell, while others are based on the dollar value of each order. Some are even based on the weight of the items you sell. Well, dbdc is all about making selling things online easier for artists and makers, so I’ve collected the fees for a dozen eCommerce platforms and whipped up a handy customizable eCommerce Fee Calculator spreadsheet to see how their fees stack up for your business.
For instance, there’s Jeff Daigle, owner of a plumbing and heating business; Jeff Daigle, the dentist; and there’s Jeff Daigle, Deputy Chief of Mission of the US Embassy in Cambodia. All of us Jeff Daigles are different people who have accomplished different things, but to Google we’re not that different.
The same goes for your business and all of the other people out there making the same things that you do, but you have something that nobody else does: your story, and sharing that story is how to find your most valuable customer.
Your website lives a rough life. Day in and day out, people you’ve never met visit and make a snap judgement about the quality of the site, the quality of the product or service you offer, and the quality of the company behind it. Is it fair? No, but you can’t blame those anonymous visitors. They’re dealing with their own problems, first and foremost finding what they’re looking for among thousands of websites offering similar things. It pays to have a little empathy and help those people out with a compelling story and good online store user experience design, because they will reward you with sales.
So you’ve decided that it’s time to update your small business’s WordPress site. Great idea! But you’re afraid it needs to be rebuilt from scratch, which sounds like a lot of work and expense. Well, I’ve got some good news for you: you don’t need to start over. Like an old house with solid bones, your old WordPress site just needs some maintenance and upgrades to look brand-new again and serve your business for years more to come.