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Four Ways a Website isn’t Enough: Why your Business Needs a Domain Name

There are so many ways to get your business online today that it can be easy to overlook one of the most basic, and most important things you can do to make your website work for your business: getting your own domain name.

When you can get facebook.com/yourbusiness, yourbusiness.sqaurespace.com, or yourbusiness.wordpress.com for free or for no extra charge, what makes getting www.yourbusiness.com worth it?  Continue reading “Four Ways a Website isn’t Enough: Why your Business Needs a Domain Name”

Choosing the Best eCommerce Platform for Your Handmade Business

If you’re trying to decide what the best eCommerce platform is for your handmade business, I’ve got good news, and I’ve got bad news. Let’s start with good: if you make things and want to sell them online, these are your salad days, your golden age of opportunity. It seems like every day there’s a new eCommerce platform out there designed to help artists and makers put their wares up for sale online and build a business with a global customer base. All you need to do is pick the best one. Oh yeah, I forgot to tell you, that’s the bad news too.

Continue reading “Choosing the Best eCommerce Platform for Your Handmade Business”

The Surprising Secret to Staying Successful

OK, it’s not such a huge secret. Aspiring writers are told to “kill their darlings”; that is, to not get too attached to clever turns of phrase that don’t fit with the rest of the piece any more. A business has to be prepared to do the same, because today’s breakthrough innovation will inevitably become tomorrow’s dinosaur. A Business Design that is successful now isn’t likely to survive the next market disruption if you’re not prepared to pivot. Just ask BlackBerry.

Continue reading “The Surprising Secret to Staying Successful”