If your shop on Etsy lasts long enough and you see some success, there will inevitably come a time when you realize that you need to stop putting all their eggs in one basket. Maybe it’s a long period of slowing sales from changes behind the scenes, another payment processing outage, or ads for your competitors’ products showing up in your store. Whatever the reason, at some point you decide that it’s time to build your own store. The problem is, how do you get traffic to your new website?
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Etsy can be a good starting point for people getting in to the business of selling their handmade goods online. But if you want to establish your own, independent brand identity and build a business for the long term, there will come a day when it’s time to expand beyond Etsy.
Of course you can’t just pull the plug on your Etsy store and expect your customers to follow—you need to give them help finding you and your new store, and that means finding ways to integrate your Etsy Store and your WordPress Website. If your store has outgrown Etsy and it’s time for you to build a store on a site that you control, this article will give you four options to make the transition seamlessly.
Don’t build your business on something that you don’t own. That’s my golden rule for artists, makers, and small businesses who are serious about building something for the long term. It’s why I don’t think you should build your website on a hosted platform, and it’s why you need an email list. It’s your ace in the hole the next time Facebook, Instagram, Twitter, Pinterest, or whoever change their advertising policies or feed ranking and send your carefully-built audience to the bottom of the ocean. Anybody can build an email list, and everyone can benefit from one.
Continue reading “Why You Need an Email List (and How to Start One Today)”…
The toughest boss you’ll ever work for is yourself.
When you work for someone else it’s easy to say that the reason you’re always stressed about work is your big bad boss and his (or her) mixed messages, unrealistic deadlines, and lack of boundaries.
It’s easy to blame your boss when you find yourself awake all night replaying the previous day’s failed proposal and wondering how they could have done things better, or when you get up at 1:30am to tweak slide #259 of tomorrow’s big presentation.
Many of us who work for ourselves made the decision to go off on our own at least partly because of bad boss experiences we’ve had.
Unfortunately, sometimes your new boss turns out to be a real hard-ass too.
dbdc specializes in building WordPress and Woocommerce websites for artists, makers, and small businesses. One of the most common questions I get asked is “Why should I use WordPress?” With so many other options out there for building a website, it’s a good question. The short answer? WordPress and Woocommerce are easy to use, powerful, open, and they put you in complete control of your website. Continue reading “Why You Should Use WordPress for Your Website”…