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The dbdc Resource Library contains dozens of articles to help you build a profitable and sustainable business. You can find most recently updated articles right here, or if you’re interested in a specific topic click on the category names below.

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Unravelling Etsy’s Recommended Items Experiment

Etsy sellers never have a boring day. Usually customers are the source of the fun, but it seems like more and more Etsy itself is trying extra hard to keep sellers on their toes. The end of May 2017 came with two curveballs, one sellers knew about already (mandatory Direct Checkout) and the other a fun surprise (the Recommended Items Experiment). Once again we find ourselves consulting the Etsy tea leaves and asking the same question: who does Etsy really think its customers are, buyers or sellers? Continue Reading...

Lift Off Summit is Coming!

What's the most thrilling moment when you start a new online store? Making it public and sharing it with the world might be your answer, but there's one more moment that's even better: making your first sale! Too often website and online store projects are 100% focused on launching the site and lose sight of the website's #1 job, making sales. So I am excited to announce a free, online event dedicated to helping online store owners get their first, and many more, sales: the Lift Off Summit. Continue Reading...

Is an Etsy Buyout Inevitable?

Rumors of an Etsy buyout have been circulating for a while, but a buyout seemed to get much more likely in spring 2017 with the departure of CEO Chad Dickerson, an 8% labor force reduction, and new Etsy CEO Josh Silverman's track record of prepping flagging businesses for sale. Shareholders are looking for profitability and a return on their investments. Etsy seems to be on the verge of leaving their founding principles behind in the name of continued growth. But would be still be talking about an Etsy buyout if the company had taken a different path? Continue Reading...

Infographic: Four eCommerce Conversion Rate Killers (and How to Fix Them)

eCommerce Conversion Rate Optimization is a job you could do for the rest of your life, just on your own website. There’s always one more change you could test, one more tweak to make. To help cut through the noise, I’ve created the following infographic that takes four of the most common ecommerce conversion rate killers, diagnoses them, and provides prescriptions for fixing them. Continue Reading...

What Makes Etsy Changes so Controversial?

Etsy changes things about their service all the time. Just about the only time they aren’t testing or introducing changes and new is the Christmas season. There’s nothing unusual about this—technology companies are always developing their products and services to improve them or keep them competitive. Shopify, for example, releases piles of new products at their annual Unite conference, and WooCommerce issues major updates at least once a year. But there is one way in which Etsy is different. When WooCommerce and Shopify make changes, it makes their users cheer. When Etsy makes changes, it makes their users furious. Continue Reading...

Abandoned Cart Emails are the Least You Can Do

Abandoned Cart Emails are the first automated email you should set up for your online store. Even though they might only work 15% of the time, that’s 15 orders out of every 100 abandoned carts that you wouldn’t have gotten otherwise. But there are also other emails you can send to past or potential customers in order to reduce cart abandonment and increase repeat business. Since I know that you can’t do ALL of them right away, I’m going to list them in order of importance, and at the end I’ll give you some links to get you started. Ready? Let’s go. Continue Reading...

Emotional Roadblocks to Growth: Breaking Through the Top 5

Sooner or later every solopreneur runs up against some emotional roadblocks to growth that threaten to hold their business back. Two common roadblocks are not feeling like you’re ready to make a big change or give up control over part of their business’s operations, and feeling like you don’t have the money (or aren’t comfortable taking out a loan) to invest in products or services that their business's future will rely on. Even if you know that both steps are necessary to keep your business growing and thriving they are HUGE mental and emotional humps to get over. So what’s a solopreneur to do? Continue Reading...

Marketplaces vs. Your Own Website: Where Should You Sell?

“Should you sell on Etsy or another marketplace? Or should you sell on your own website? Or should you sell on Etsy and your own website?”  I visit a lot of forums for artists and makers, and there always seems to be at least one thread on the front page devoted to some variation of this question. It’s a source of anxiety for a lot of handmade businesses, a kind of amped-up FOMO: a fear that wherever you are selling you’re not selling in the right place. So what do I say when someone asks me one of those questions? I start with my favorite answer: “it depends…” Continue Reading...

Apple Pay for WooCommerce using Stripe: Troubleshooting Errors during Setup

WooCommerce users got some long-awaited news in March 2017: WooCommerce now supports Apple Pay through the free Stripe payment gateway, and they’re planning on adding Apple Pay support to other gateways soon. Why is this a big deal? According to Stripe themselves customers check out 58% faster than with other payment methods, and apps using Apple Pay have seen conversion rates increase by as much as 250%. WooCommerce and Stripe have made enabling Apple Pay as easy as possible, but given the huge variety of WordPress and WooCommerce installations out there you might run into some hiccups. Here’s how to troubleshoot Apple Pay for WooCommerce and get it working on your store. Continue Reading...

Improving WooCommerce Performance for Chocolate and Steel

Chocolate and Steel is a handmade jewelry business started by the owner, Christine Street. They sell a variety of products, from earrings to bracelets to quote necklaces. Their existing site dated back five years and was no longer meeting their needs in terms of brand identity and current technology. In addition their web host had become unreliable and slow, hurting their WooCommerce performance. Continue Reading...