Welcome to the dbdc Resource Library!

The dbdc Resource Library contains dozens of articles to help you build a profitable and sustainable business. You can find most recently updated articles right here, or if you’re interested in a specific topic click on the category names below.

Special Section for Etsy Sellers

I’ve put all my articles on how to grow your business beyond Etsy in one place. Find out how to decide where to expand to, how to move your listings over, and how to get your old—and new—customers to find you. Go to the Etsy Seller’s Guide to Growth now!

Don’t know where to begin? Get started here with my top five articles.

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Taking Action: Using Your Business’s Voice to Work for Change

Last November, right after the election that turned the world upside down, I wrote about five reasons for hope to be found in the Handmade community and the economy around it. Almost a year later the world looks even more chaotic and overwhelming than ever. Some days I wonder if there is anything that will keep us from sliding over the brink. But on other days (like today) I remember that I, and many of you, have a way to speak louder. We run businesses that speak to people every day, on social media and in the products and services we put out into the world. And we can use our voices to take action. Continue Reading...

Create Desire for Your Products the Ikea Way

How do you use your website to create desire for your products? You show a) the quality of your products and b) how they are different from similar items being sold elsewhere. Many small businesses think that means a home page with few product photos and a welcome paragraph talking about what makes their store unique. But take a look at the websites of big retailers selling in competitive markets. There's not a single welcome paragraph in site. How do they create desire? Do they lead with their products or their story? The answer is that they lead with both. Continue Reading...

Don’t Write a Business Plan*

When I say don't write a Business Plan, I know it’s a hard sell. If you say you’re starting a business one of the first things everyone will ask is: “Have you written a business plan?” Everyone wants to see it. The bank wants to see your business plan. So do your friends. And your spouse. And your dog. It’s true that before you hang out your shingle you need to have some idea of how your business is going to stay afloat. But in reality, making your Business Plan your first priority is one of the riskiest things you can do. Continue Reading...

61% of Abandoned Carts are Caused by this One Thing

An average of 69.23% visits to eCommerce sites result in abandoned carts. Seven out of ten customers who find something they want to buy on your site, and take the trouble of adding it to their carts, stop there and never come back—why? If you could rescue even a quarter of those abandoned carts your store's sales would increase by over 150%. Well, guess what? 61% of customers say that they would stick with their abandoned carts if one single thing about the checkout process was different. Continue Reading...

There are Only Two Ways to Invest in Your Small Business

Small Business owners often get told “invest in your business”! The idea being, that spending a little now will pay you back later in dividends of growth and higher profits. But deciding where and how to invest in your small business isn’t always an obvious question. Fortunately things aren’t as complex as they seem. Continue Reading...

Alternatives to Etsy: Six Marketplaces Ranked

The tumultuous first half of 2017 has left many handmade businesses wondering about alternatives to Etsy. Changes at the top, layoffs, and a spate of new "experiments" all add to the normal level of uncertainty among sellers. It's never a good idea to rely on a single sales channel for your business, but the question is what to supplement Etsy with? Setting up your own website gives you the best insurance, but marketplaces have their benefits as well. Read on to see how some of the top marketplaces compare to Etsy in terms of quantity, and quality, of customer traffic. Is one right for you? Continue Reading...

Unravelling Etsy’s Recommended Items Experiment

Etsy sellers never have a boring day. Usually customers are the source of the fun, but it seems like more and more Etsy itself is trying extra hard to keep sellers on their toes. The end of May 2017 came with two curveballs, one sellers knew about already (mandatory Direct Checkout) and the other a fun surprise (the Recommended Items Experiment). Once again we find ourselves consulting the Etsy tea leaves and asking the same question: who does Etsy really think its customers are, buyers or sellers? Continue Reading...

Lift Off Summit is Coming!

What's the most thrilling moment when you start a new online store? Making it public and sharing it with the world might be your answer, but there's one more moment that's even better: making your first sale! Too often website and online store projects are 100% focused on launching the site and lose sight of the website's #1 job, making sales. So I am excited to announce a free, online event dedicated to helping online store owners get their first, and many more, sales: the Lift Off Summit. Continue Reading...

Is an Etsy Buyout Inevitable?

Rumors of an Etsy buyout have been circulating for a while, but a buyout seemed to get much more likely in spring 2017 with the departure of CEO Chad Dickerson, an 8% labor force reduction, and new Etsy CEO Josh Silverman's track record of prepping flagging businesses for sale. Shareholders are looking for profitability and a return on their investments. Etsy seems to be on the verge of leaving their founding principles behind in the name of continued growth. But would we still be talking about an Etsy buyout if the company had taken a different path? Continue Reading...

Infographic: Four eCommerce Conversion Rate Killers (and How to Fix Them)

eCommerce Conversion Rate Optimization is a job you could do for the rest of your life, just on your own website. There’s always one more change you could test, one more tweak to make. To help cut through the noise, I’ve created the following infographic that takes four of the most common ecommerce conversion rate killers, diagnoses them, and provides prescriptions for fixing them. Continue Reading...