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I’m sure you’ve heard it many times from many people: starting your own business and keeping it alive isn’t easy. Etsy and the markets are saturated, the internet is full of cheap knockoffs, there is no room for anyone else and nothing is new under the sun. Maybe you’ve even been tempted to believe it yourself at times. But none of it is true. The truth is that you get to decide who your competition is and succeed on your own terms. Here’s how.
Continue reading “Your Competition isn’t Who You Think it Is”…
Don’t build your business on something that you don’t own. That’s my golden rule for artists, makers, and small businesses who are serious about building something for the long term. It’s why I don’t think you should build your website on a hosted platform, and it’s why you need an email list. It’s your ace in the hole the next time Facebook, Instagram, Twitter, Pinterest, or whoever change their advertising policies or feed ranking and send your carefully-built audience to the bottom of the ocean. Anybody can build an email list, and everyone can benefit from one.
Continue reading “Why You Need an Email List (and How to Start One Today)”…
Social media marketing overload is a constant occupational hazard for the solo entrepreneur. True, everyone sometimes gets bouts of FOMO when they see yet another sun-kissed vacation photo from their old high school friend.
But for someone who makes their living selling their handmade products online, FOMO becomes FOMOS—Fear Of Missing Out on Sales. Am I Tweeting enough to keep my shop from going under? Why is nobody re-pinning my Pins?
Sound anything like the inside of your head at 2am?
Well, let’s take a deep breath, close all our other browser tabs, put our phones on silent, and keep reading to find out how to control your social media anxiety and prevent social media marketing overload.
When Christopher Taylor Timberlake Fine Art Jewelry first approached dbdc, they were experiencing what many artists and makers experience as their business matures into a full-time job: they had outgrown Etsy. dbdc worked with them to move from Etsy to Woocommerce and WordPress, and to update their packaging, signage, and store layout to support their move upmarket.
Continue reading “Moving Christopher Taylor Timberlake Fine Art Jewelry Upmarket and Beyond Etsy”…
For instance, there’s Jeff Daigle, owner of a plumbing and heating business; Jeff Daigle, the dentist; and there’s Jeff Daigle, Deputy Chief of Mission of the US Embassy in Cambodia. All of us Jeff Daigles are different people who have accomplished different things, but to Google we’re not that different.
The same goes for your business and all of the other people out there making the same things that you do, but you have something that nobody else does: your story, and sharing that story is how to find your most valuable customer.