What’s the most thrilling moment when you start a new online store? Making it public and sharing it with the world might be your answer, but there’s one more moment that’s even better: making your first sale! Too often website and online store projects are 100% focused on launching the site and lose sight of the website’s #1 job, making sales. So I am excited to announce a free, online event dedicated to helping online store owners get their first, and many more, sales: the Lift Off Summit.
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Etsy changes things about their service all the time. Just about the only time they aren’t testing or introducing changes and new is the Christmas season. There’s nothing unusual about this—technology companies are always developing their products and services to improve them or keep them competitive. Shopify, for example, releases piles of new products at their annual Unite conference, and WooCommerce issues major updates at least once a year. But there is one way in which Etsy is different. When WooCommerce and Shopify make changes, it makes their users cheer. When Etsy makes changes, it makes their users furious.
Abandoned Cart Emails are the first automated email you should set up for your online store. Even though they might only work 15% of the time, that’s 15 orders out of every 100 abandoned carts that you wouldn’t have gotten otherwise. But there are also other emails you can send to past or potential customers in order to reduce cart abandonment and increase repeat business. Since I know that you can’t do ALL of them right away, I’m going to list them in order of importance, and at the end I’ll give you some links to get you started. Ready? Let’s go.
Continue reading “Abandoned Cart Emails are the Least You Can Do”…
Chocolate and Steel is a handmade jewelry business started by the owner, Christine Street. They sell a variety of products, from earrings to bracelets to quote necklaces. Their existing site dated back five years and was no longer meeting their needs in terms of brand identity and current technology. In addition their web host had become unreliable and slow, hurting their WooCommerce performance.
Continue reading “How dbdc Helped Double Chocolate and Steel Jewelry’s Order Volume”…