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Your website lives a rough life. Day in and day out, people you’ve never met visit and make a snap judgement about the quality of the site, the quality of the product or service you offer, and the quality of the company behind it. Is it fair? No, but you can’t blame those anonymous visitors. They’re dealing with their own problems, first and foremost finding what they’re looking for among thousands of websites offering similar things. It pays to have a little empathy and help those people out with a compelling story and good online store user experience design, because they will reward you with sales.
If you’re trying to decide what the best eCommerce platform is for your handmade business, I’ve got good news, and I’ve got bad news. Let’s start with good: if you make things and want to sell them online, these are your salad days, your golden age of opportunity. It seems like every day there’s a new eCommerce platform out there designed to help artists and makers put their wares up for sale online and build a business with a global customer base. All you need to do is pick the best one. Oh yeah, I forgot to tell you, that’s the bad news too.