Getting Your Online Store Ready for the Holidays

Yes, the leaves are still on the trees but it’s time start thinking about getting your online store ready for the holidays. For many artists and makers selling their goods online, the winter holiday season is the busiest and most stressful time of year. Busy is great, but stressful isn’t. Here are some ways to make this year’s holiday season your most successful and your least stressful one yet.

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6 Steps to Build Your Sales by Building Customer Trust

One of the crucial tasks of a successful eCommerce online store is to build customer trust. It seems like every time you turn on the news there’s a report of another financial hack, so people are naturally wary of putting their credit card numbers into any old website, even if they love your products. Fortunately there are well-known cues that people look for when they decide whether to trust a website. Read on to find out six things you can do to roll out the red carpet and show your customers that your site is trustworthy, safe, and secure.

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Square for Woocommerce Plugins: What You Need to Know

Integrating WooCommerce with Square has long been tops on the wish-list of artists and makers who sell both online and at urban markets, craft fairs, and art shows. Today there are many solutions available, including the free and official Square for WooCommerce plugin, and the paid WooSquare Pro plugin. With both, you can use Square as a payment method on your WooCommerce site, and keep your inventory, prices, and products synchronized between your physical Square POS (Point of Sale) and your online WooCommerce store. How well do they work? I spent three weeks testing them to find out. Continue reading “Square for Woocommerce Plugins: What You Need to Know”

Plugin Review: The Best Way to Import Etsy Listings into WooCommerce

“What’s the best way to import Etsy listings into WooCommerce?”

That’s the question I get all the time from handmade artists and makers who want to expand beyond Etsy with their own store. And for a long time there hasn’t been a good answer.

But today there are several options, some free, and some costing over $100. So which one is the best?

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Payment Processing Problems at Etsy: Lessons Learned

The first half of 2016 saw two major disruptions in Etsy’s payment processing system, Direct Checkout. One came just before Valentine’s Day and another at the beginning of July. Orders were delayed, customers asked for refunds that couldn’t be processed, and uncertainty filled the forums where Etsy sellers tried to figure out what was happening to their shops. These outages hold important lessons for anyone running an online store. Chiefly, they underscore the importance of backups, communication, and planning.

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